Stop theft. Protect staff.
Understand your shoppers.

Observra turns your existing CCTV into an intelligent retail platform, detecting weapons and aggressive behaviour while simultaneously delivering the footfall and product analytics your business needs to grow.

Today's retail summary ยท Accra flagship
412
Visitors today
71%
Conversion rate
2,140
Product pickups
๐Ÿ˜Š 88%
Positive mood
๐ŸšจWeapon detected, Aisle 3 ยท 14:22 ยท Security notified
๐Ÿ“ŠPeak hour: 12โ€“1pm ยท 84 visitors ยท Aisle 4 most active

Retail theft costs Africa
billions every year.

2โ€“5%
Average shrinkage rate

African retailers lose 2โ€“5% of revenue to theft annually, a figure that can wipe out entire profit margins for smaller stores.

68%
Incidents go unreported

Most in-store incidents are never reported because staff don't feel safe confronting suspects or lack evidence to act on.

3x
More effective than guards

AI-monitored cameras catch 3x more theft attempts than human guards alone, without fatigue, distraction or shift changes.

Security and insight
from one system.

๐Ÿ”ซ
Weapon detection

Instant alert the moment a pistol, knife or machete enters your store, before a situation escalates. Security teams get a notification with camera location and timestamp in under 200ms.

โš ๏ธ
Aggression & theft behaviour

Detects suspicious loitering, aggressive confrontations and behaviour patterns associated with shoplifting, alerting staff before items leave the store.

๐Ÿ‘ฅ
Footfall analytics

Hourly and daily visitor counts, peak hour identification, and entry/exit flow analysis, so you can staff correctly and know when your store is busiest.

๐Ÿ›๏ธ
Product engagement

Track which products customers pick up, how long they consider them, and what percentage they put back. Understand what's selling and what's just being touched.

๐Ÿ˜Š
Customer emotion

Real-time emotion detection across your shop floor, know when customer satisfaction is dropping before it shows up in reviews or returns.

๐Ÿ”„
Cross-camera tracking

Follow a customer's journey through your store across multiple cameras, identify the path to purchase and optimise your layout accordingly.

See Observra in your store.

Book a 30-minute demo tailored to retail. We'll show live detection and analytics from a store environment similar to yours.