Legal

Privacy Policy

Last updated: 1 January 2026

The short version: Observra's AI runs on hardware installed at your premises. Video footage never leaves your building and is never transmitted to Observra or any third party. Only metadata (event timestamps, alert types, camera IDs) is processed through our systems. We operate under the UK GDPR and the Surveillance Camera Code of Practice.

1. Who we are

Observra ("we", "us", "our") is a UK-based AI computer vision company building edge-first surveillance intelligence for organisations across the United Kingdom. Our registered office is in Cornwall, England, and the full address is available on request at hello@observra.co. We are the data controller for personal data collected through this website.

2. What data we collect

We collect different categories of data depending on how you interact with us:

  • Website visitors: Standard web analytics data (page views, referral sources, browser type, approximate location by country). We do not use tracking cookies for advertising.
  • Waitlist and enquiry submissions: Name, email address, company name and any information you voluntarily provide in contact forms.
  • Customers (deployed product): Alert metadata only, event type, timestamp, camera identifier and confidence score. No video footage is transmitted to or stored by Observra.

3. What we do not collect

We want to be explicit about what Observra does not collect:

  • Video footage from your cameras, this never leaves your premises
  • Facial recognition data or biometric identifiers
  • Personal information about individuals detected by the AI
  • Location data beyond country-level for web analytics

4. Lawful basis and how we use your data

Where we process personal data submitted through our website, our lawful basis under Article 6(1) of the UK GDPR is either your consent (in the case of waitlist sign-ups) or our legitimate interest in responding to your enquiry and running our business. Information submitted through our website is used solely to:

  • Respond to your enquiry or demo request
  • Notify you of product updates if you have joined the waitlist
  • Improve our website and communications

We do not sell, rent or share your personal data with third parties for marketing purposes.

5. Data storage and security

Website enquiry data is processed through Formspree (formspree.io) and stored securely. We retain enquiry data for 24 months or until you request deletion, whichever comes first.

For deployed customers, all video processing happens on the Observra edge device at your site. Alert metadata transmitted to the customer dashboard is encrypted in transit (TLS 1.3) and at rest, and is hosted in UK data centres.

6. Your rights under the UK GDPR

You have the following rights in respect of the personal data we hold about you:

  • The right to be informed and to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure ("right to be forgotten")
  • The right to restrict or object to processing
  • The right to data portability
  • The right to withdraw consent at any time where processing is based on consent

To exercise any of these rights, email us at hello@observra.co. If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Third-party services

Our website uses the following third-party services:

  • Formspree, contact form processing (formspree.io)
  • Google Fonts, typeface delivery
  • GitHub Pages, website hosting

8. Changes to this policy

We may update this Privacy Policy as our product and legal obligations evolve. Material changes will be communicated by email to existing customers. The "last updated" date at the top of this page will always reflect the most recent version.

9. Contact

Questions about this policy or your data? Email us at hello@observra.co. We aim to respond within 5 working days.