Last updated: 1 January 2026
The short version: Use Observra lawfully and proportionately. Don't use our technology to violate people's rights. Pay your invoices on time. We'll provide the service we promise. Either party can exit with reasonable notice.
These Terms of Service ("Terms") govern your use of Observra's products and services ("Service"), provided by Observra ("we", "us", "our"). By booking a demo, signing a service agreement or using our platform, you agree to these Terms.
Observra provides AI-powered computer vision software for security monitoring and retail analytics, running on a small on-site computer. The Service includes:
You agree to use Observra only for lawful security and business intelligence purposes. In particular, you must not:
You are responsible for ensuring your use of Observra complies with the UK GDPR, the Data Protection Act 2018, the Surveillance Camera Code of Practice, the Equality Act 2010 and any applicable sector regulation (for example, the Prevent duty in education or CQC standards in healthcare).
Starter and Business plans are billed monthly or annually in pounds sterling, as selected at signup. All prices exclude VAT, which is charged at the prevailing UK rate. Annual plans are paid in full upfront. Invoices are due within 14 days of issue. Late payment may result in suspension of access after 30 days' written notice.
Enterprise agreements are governed by separately negotiated contracts and payment schedules.
Monthly plans may be cancelled with 30 days' written notice. Annual plans are non-refundable but may be cancelled at the end of the annual term. On cancellation, access to the Observra platform and dashboard will be revoked and any locally installed software must be uninstalled within 30 days. Enterprise contract cancellation terms are specified in individual agreements.
All AI models, software, dashboards and related technology remain the exclusive intellectual property of Observra. Your subscription grants a limited, non-exclusive licence to use the Service during your subscription period. No ownership is transferred.
Alert metadata, analytics reports and dashboard exports generated from your cameras are your data, Observra claims no ownership over them.
Observra is a detection and alerting tool, it does not guarantee prevention of crime, injury or loss. Our AI models are highly accurate but not infallible. You remain responsible for your own security operations, staffing and incident response.
Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under English law. Subject to that, our total aggregate liability for any claim arising from the Service shall not exceed the total fees paid by you in the 12 months preceding the claim.
We target 99% uptime for the cloud dashboard. The edge device operates independently of internet connectivity, detection and local alerting continue even during broadband outages. Planned maintenance will be communicated with at least 24 hours' notice.
We may update these Terms with 30 days' notice for material changes. Continued use of the Service after the effective date constitutes acceptance. We will notify existing customers by email of any material changes.
These Terms are governed by the laws of England and Wales. Disputes shall first be attempted to be resolved through good-faith negotiation. If unresolved, the parties submit to the exclusive jurisdiction of the courts of England and Wales.
Questions about these Terms? Email hello@observra.co. We aim to respond within 5 working days.