Simple, transparent pricing.
No surprises.

Priced per site, not per camera. Observra runs on a small on-site computer, no specialist hardware to buy. All plans include installation, ongoing model updates and 24/7 monitoring. Prices exclude VAT.

Monthly Annual Save 20%
Starter
£179
per site / month, billed monthly + VAT

For single-site independents, corner shops, surgeries, small primary schools, cafés.

Get started
  • Up to 4 cameras
  • Weapon & violence detection
  • Real-time SMS & email alerts
  • Web dashboard (30-day history)
  • Runs on a small on-site PC
  • Email support (UK office hours)
  • Retail analytics
  • Demographics & footfall
  • Cross-camera tracking
  • API access
Enterprise
Custom
pricing based on deployment

Multi-site retail estates, NHS trusts, banks with 50+ branches, councils and government projects.

Contact sales
  • Unlimited cameras & sites
  • All detection models + custom training
  • Dedicated account manager
  • Full REST API access & webhooks
  • Custom dashboard & reporting
  • White-label option
  • On-premise deployment available
  • SLA with uptime guarantee
  • 24/7 phone support
  • Staff training & onboarding

Common questions

Do I need to replace my existing cameras?

No. Observra connects to your existing IP cameras over RTSP. We work with all the common UK brands, Hikvision, Dahua, Axis, Bosch, and others. Older analogue cameras will need an encoder or replacement to expose an RTSP stream, we'll advise during the site survey.

Does video footage leave my premises?

Never. Observra's AI runs entirely on a small computer at your site, no footage is transmitted anywhere. Only alert metadata (timestamp, event type, camera ID and a still frame) is sent to your dashboard. Your video stays in your building, satisfying UK GDPR and the Surveillance Camera Code of Practice.

How accurate is the weapon detection?

The model targets a mAP50 above 0.70 across 5 weapon classes, pistols, knives, machetes and behaviour patterns. False positives are minimised through confidence thresholds you control, and we keep improving the model with real-world feedback from UK deployments.

What happens when an alert fires?

You receive an instant notification by SMS, email, Slack or Microsoft Teams with the event type, camera location, timestamp and a still frame. Your team can view the live feed from the dashboard and take action, and the alert can also be pushed to an alarm receiving centre by webhook.

Is there a contract or lock-in?

Monthly plans can be cancelled at any time with 30 days notice. Annual plans are paid upfront and carry a 20% discount. Enterprise contracts are negotiated case by case, typically 12 or 24 months with an SLA.

How long does installation take?

For a typical single-site deployment, install takes 2–4 hours. Our engineer installs the Observra software on your on-site computer, connects your cameras, tunes the zones and runs a live detection test before signing off. No new specialist hardware needed. Multi-site rollouts are scheduled in phases.

Talk to our team before
you commit to anything

Book a free 30-minute demo. We'll walk through exactly what Observra does in your environment, answer every question and give you a custom quote in pounds.